Process Food: A Cookbook for Creative Minds
My undergraduate thesis project, Process Food, explores the complex role of food in the creative process.
The Process Food cookbook is filled with easy, healthy recipes, as well as hand lettering explorations created from the various ingredients. Both the recipes and the lettering emphasize the relationship between preparing food and creativity. Hand lettering and cooking are both inherently analog processes that allow the creator to learn through the process of making. The two different disciplines are tied together in Process Food to help the user understand the benefits of creating through analog means. Food plays a complex role in my life as a graphic designer, and I wanted to translate that idea into a tool that would benefit others.
Undergraduate thesis at OCAD University, 2018
Creative direction, hand lettering, typography, food styling, photography, editorial design
This cookbook brings together graphic design, hand lettering and cooking in a unique way to help the user improve their own creative process through the process of making food. The majority of the recipes in this book are simple but require lots of washing, cutting, chopping, peeling, measuring, stirring and mixing, so that you can focus on following the recipe rather than struggling with difficult instructions. As well as making some delicious food by hand, following these recipes can help users learn useful skills such as time management, foresight and planning, dealing with failure, improvisation and adaptation. These lessons learned in the kitchen can easily be transferred to other creative endeavours.
